
DEAN WHITE
IFBB PRO
Head Competition Coach
& Founder
Dean's journey began at 14 when he hit the gym to boost his confidence, sparking a love for bodybuilding. He’s since dominated the stage, winning multiple titles, including the PCA British finals and Mr Universe. Now an IFBB PRO 212 Olympian, placing top 10 in his Olympia debut in 2022, Dean brings his unique approach to competition prep, leading to multiple wins for his clients and helping them achieve the true conditioning and presentation required for the stage.

At Falcon Coaching, our mission is to empower individuals to achieve their fullest potential through personalised fitness and nutrition guidance. Our team of experienced professionals provides unmatched support, motivation, and expertise, fostering a community where everyone feels inspired and equipped to succeed. Together, we aim to not only meet but exceed your fitness aspirations, ensuring lasting results and a profound sense of accomplishment.